Loyiso Mdebuka (DJ Loyd) is a South African born DJ, TV & Radio Presenter, Voice Over Artist and MC who bares host to a kaleidoscope of skills entertaining you both off and on screen. The journey began at the age of 16, evolving into a series of successes…
In 2006 – He represented Smirnoff at a campus level as a Smirnoff Spin Agent and achieved top honours.
In 2008 – He joined youth marketing agency, Student Village, which gave him invaluable insights into the world of marketing and interacting with the youth.
In 2009 – He would get an opportunity to put to test the skills he was learning at his “9 to 5” job. Loyd, as his fans affectionately know him, was chosen to be a TV Presenter on SABC 2’s Hectic Nine-9. Instantly giving him access to over 2,5million daily viewers. Loyd was now juggling his full-time work commitments with TV Presenting. And as if that wasn’t enough, more was one the way…
In 2010 – Loyd was chosen as one of 6 up-and-coming South African DJs to represent Smirnoff as a Smirnoff Turntablist DJ. He excelled under the program and was voted Smirnoff Turntablist of the Year. This won him an amazing opportunity to travel to the United States to the Winter Music Conference in Miami. This exposed him to what was happening beyond South African shores. During this time, Loyd had left Student Village and moved his skills over to TV Production company, Okuhle Media – where he applies his vast knowledge of the South African landscape to build TV concepts that ‘kick ass’.
In 2011 – His US trip created the right energy for him to release his first compilation album with one South Africa’s biggest DJs, DJ Euphonik, titled, ‘Euphonik Presents Phuture DJs Volume 1’. As a result, Loyd became a regular Mixshow DJ on 5fm’s ‘MyHouse. Loyd was now juggling full-time work, a TV Presenting gig, DJing in some of the country’s coolest venues and parties as well mixing on 5fm. That clearly was not enough.
In 2012 – Loyd joined premiere Cape Town radio station, Goodhope FM as a co-host on Weekend Drive. (3-6pm). He followed this by moving on from his youth TV show duties. Time was starting to be a rare commodity as he and his childhood buddy, flexed their entrepreneurial muscle and founded a township market called Ikasi Experience.
In 2013 – Loyd’s radio prowess began to show as he juggled doing weekday night time radio and weekend radio along with all his other projects.
In 2014 – Loyd founded the Live Out Your Dreams Tour. Which is key to the ethos of the DJ Loyd brand and seeks to help youths unearth their hidden talents and belief.
Loyd has also starred in the following TV Ads:
2006: Big Korn Bites (Lead Role in TVC)
2007: Coca Cola “For Everyone” (Lead Role TVC)
2008: McDonald’s (Lead Role TVC)
Loyd is currently:
• Host of Weekend Drive on Goodhope FM (Saturdays and Sunday 3-6pm) (Click here to view my show’s page)
• A club DJ. (Click here for mixes)
• Development Producer at Okuhle Media. (click here to see my profile)
• Creative Director at Ikapa Live (his own company – founders of Ikasi Experience).
• A 5fm Mix DJ on Euphonik’s “My House”.
• A Voice Over Artist (click here to see my work)