Loyiso Mdebuka, affectionately known as DJ Loyd, is a South African born DJ, TV & Radio Broadcaster, Voice Over Artist, MC and Self-starting Entrepreneur possessing skills and expertise spanning nearly 20 years.
Some notable highlights from his illustrious career began in 2006 when he was selected as a Smirnoff Spin Agent in which he achieved top honours. This trajectory continued for many more years until he was awarded the Smirnoff Turntablist of the Year 2010 which earned him the opportunity to further expand his brand and travel to the Winter Music Conference in Miami.
In 2008 his journey into youth marketing began when he joined Student Village and in typical Loyd fashion, 2009 saw him apply his newly gained insights and was selected to be a TV Presenter for SABC 2’s hit youth show Hectic Nine-9. This gave him access to a daily audience that was 2.5 million strong. The TV industry had intrigued him so much that in 2010 he joined TV production house, Okuhle Media, and contributed to building groundbreaking concepts for the small screen.
Having already built a reputation as one the most endeared up and coming DJs, in 2011 Loyd co-released his first compilation album under the tutelage of Euphonik. Not long after he became a regular Mixshow DJ for Euphonik’s ‘My House’ show on 5FM. In 2012 radio was now knocking and that door opened to Loyd becoming a co-host on Goodhope FM’s ‘Weekend Drive’ show. With continued success and always honing his craft, Loyd currently hosts prime time weekend slots with ‘The House Connect’ and ‘The Uncut Mixtape’ on 5FM.
2012 also gave birth to a township market called Ikasi Experience which Loyd co-founded with his business partner, Sir Vincent. Shining a light on others and always giving back has always formed the backbone of Loyd’s entrepreneurial endeavours. This informed the Live Out Your Dreams tour he founded in 2014 that stimulated the youth in investing in its hidden talents and strengthen its self-belief. The tour grew into a platform that is now called the LOYD Sessions which brings together prominent figures of industry and aspiring individuals in one space to create meaningful engagements. The need for these platforms to have a home base gave birth to a full-service agency called Blank Kanvas co-founded by Loyd and Sir Vincent which not only continues to grow its own platforms but now boasts a portfolio of clients it offers its services to.